Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Firms should use their staff as wearables guinea pigs, says Forrester

Margi Murphy | June 18, 2014
Companies that want to engage customers with wearables, but are worried about privacy issues, should run pilots with their employees first, a Forrester analyst has said.

"They [7-Eleven] built a bridge that did not make people feel like they had to necessarily give away their personal information too much. Plenty of people started opting in after using it for a short time," he said.

Unlocking the potential to gain consumer insight from wearables is in enterprises' hands, Gownder insisted, but companies need to take a big bang approach, with low expectations but an assumption that "the consumer market is roaring forward, it [wearable devices] is going to disrupt our customers and we are going to go all in".

"By doing this transparently and treating people well you can help transform the landscape. There will be fewer privacy issues and better cultural acceptance."

 

Previous Page  1  2 

Sign up for CIO Asia eNewsletters.