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Feedly gains 3M new users after Google's RSS death warrant, plans paid subscriptions

Gregg Keizer | April 2, 2013
Paid option, to debut this year, will offer more features, possible integration with Evernote, Dropbox

Feedly, whether accessed via a mobile app or a desktop browser -- it offers plug-ins for Chrome, Firefox and Safari -- also sports a new feed search engine that, the company said, searches more than 50 million feeds and integrates Feedly users' behavior, including searching, following and categorizing feeds, to improve results.

The company was one of several that has benefited from Google's planned euthanasia of Reader but has scrambled to both accommodate the immediate surge and figure out how to replace Google Reader's back-end infrastructure and sync service by July 1.

Like many other RSS services and applications, Feedly currently relies on the Google RSS feed. However, Feedly has pledged to move users to a homegrown clone of the Google Reader API (application programming interface), code named "Normandy," before Google's services goes dark.

"You will get migrated to the Feedly Normandy back end before July 1," said the company on its Twitter account Sunday. "We will notify you when the migration is finished."

Others have made different plans. Reeder, a popular RSS application for Apple's iOS and OS X operating systems, will support Feedbin, a $2/month RSS service. But its Swiss developer, Silvio Rizzi, said Friday that his app will support other back end services as well.

"There seems to be some confusion about the future of Reeder," Rizzi said. "@feedbinapp won't be the only new service. It's just my favorite so far." NewsBlur -- like Feedly, often recommended as a replacement for Google Reader -- has dealt with the increased traffic by barring users from signing up for new free accounts. Instead, it offers a $24/year subscription to the service.

"The immediate benefits of revenue have been very clear over the past few days," NewsBlur's developer Samuel Clay said March 17. "Not only are NewsBlur's interests aligned with its users, but as more users join NewsBlur, it makes more revenue that can be used to directly support the new users


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