"By having it as all as one website, I've reduced operating costs because I don't have to manage assets on each platform," he said.
Fat Face now wants to work on expanding internationally, beyond its over 200 UK and Ireland stores and UK ecommerce website. Wright is under no illusion that this will be easy. Fat Face plans to expand to the US and launch a new website later this year.
"There are challenges of currency, languages, making sure payment options are consistent. It's incredibly complex," Wright said.
He added: "[Creating a seamless channel experience] is an ongoing project for us. We've made significant headway, but there is a long way to go. So it will be an ongoing concern of mine."
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