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FairPrice launches Click&Collect service in Singapore

Zafar Anjum | Sept. 3, 2014
NTUC FairPrice is the first supermarket retailer in Singapore to introduce the Click&Collect service to provide greater convenience for online shoppers

Singapore's supermarket retailer NTUC FairPrice (FairPrice) has launched Click&Collect, an extension of its online store, today.

FairPrice said Click&Collect was launched to provide customers with an alternative delivery option while shopping for groceries online and it is the first supermarket retailer in Singapore to implement this kind of a system.

With the Click&Collect service, customers can order their items online and have the option of collecting their purchased items at preferred store locations at a convenient date and time, saving them the hassle of having to shop for groceries, especially during peak periods.

Online shoppers will also be able to save personal shopping lists of items which they regularly purchase, allowing them to easily re-order items online and check-out faster, FairPrice said in a statement.

The new service was launched at FairPrice Finest at Zhongshan Park. "This innovative service will not only cater to customers who may be time-stretched, juggling work and family commitments, but also to those who are looking for convenient ways to purchase their daily necessities," said Seah Kian Peng, Chief Executive Officer, NTUC FairPrice, at the launch. "Demand for purchases through our FairPrice Online store has been on the increase and we wanted to further extend the convenience to shoppers by providing an alternative for customers who might not have anyone at home to receive their orders."

Click&Collect was piloted at two FairPrice Xpress stores located at Esso Service Stations in August, and has since expanded to include five additional FairPrice and FairPrice Finest stores.

Customers can place their orders for their groceries up to seven working days in advance. This service is available at a nominal fee of about $3, lower than the home delivery fee of around $7 charged for purchases $60 and above.

FairPrice said it targets to expand Click&Collect to 20 stores by the third quarter of next year.

The FairPrice Online portal, launched over 10 years ago, was also recently revamped with a refreshing new look in August. 



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