The problem with facial recognition is that it's not a black-and-white issue. Placing control of the technology within a global multinational corporation whose business is built on sharing and selling your data scares many, and for good reason. But putting that technology into the hands of a few hackers may also be cause for worry. And then there's the case of the technology itself: being identified by a long-lost friend is one thing. Being recognized as, say, a doctor who performs abortions is quite another.
For now, it sounds like the facial recognition being talked about by Balaban doesn't sound too worrying, even for privacy wonks. Balaban's challenge, if he accepts it, will be to build out the technology in a way that's both useful and, hopefully, respectful of the issues.
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