According to Fidji Simo, Facebook's product management director of video, Facebook gets 3 billion videos viewed daily, with 65 percent of those views coming from mobile devices. Fifty-three percent of all views come from shares within Facebook, and that's expected to grow now that Facebook unrolled embeddable videos.
With that kind of viewership, we should expect to see Facebook expand its video initiatives even further. They've already figured out what works best for their platform: Auto-play (what, at first, appears to be a still image starts moving "like a magical Harry Potter newspaper experience," according to Simo), the sound turned off by default, and videos that grab the user's attention in the first few seconds.
Next up, spherical videos — which we should learn more about on Thursday's Oculus Rift-focused F8 keynote — and perhaps continuous autoplay.
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