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Facebook's Home launcher for Android creates 'Facebook Phone'

Caitlin McGarry and Leah Yamshon | April 5, 2013
Facebook's new Home launcher for Android is available April 12 as a software download from Google Play. HTC will intro the first phone to include Home, the $100 HTC First, on April 12 as well.

Facebook's mobile march

Home is part of Facebook's continued efforts to make the social networking system more mobile focused. In 2012, Facebook redesigned News Feed to make it more mobile-friendly, followed by an updated app for iOS that really showed off Facebook's mobile optimization.

"With Home, we're now not just mobile first, but mobile best," Zuckerberg said.

But do we really need to have our Facebook feeds featured front-and-center on our smartphones?

Apparently, it already is. According to Facebook's research, the average smartphone user already spends about 20 percent of his or her time on Facebook. Throw Facebook-owned Instagram into the mix, and we're looking at closer to 25 percent.


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