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Facebook woos serious gamers

Zach Miners | March 27, 2013
The social network aims to lure a wider variety of developers to its games platform

News Feed's right-hand column filter now prominently displays "games" as a filter topic, making it easier for users to access games on Facebook, said George Lee, a Facebook product manager who handles distribution of games on the platform.

On Wednesday Facebook will also be rolling out a new feature to a small percentage of users allowing them to spotlight specific games they are interested in, as well as pages they have liked that are related to games, within their profile pages, the company reported.

In the end, however, "games are never going to be a primary pillar of what Facebook is about," unlike News Feed, Timeline and search, Lee said.

"But one thing we haven't done well in the history of games on Facebook is really define a way to make sure they are woven into the experience across all of these pillars, and that's what we're investing in going forward," he said.

 

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