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Facebook wants to make push notifications less annoying

Zach Miners | Nov. 4, 2014
The company's Parse back-end platform now offers A/B testing to developers, which can use it to test Facebook mobile campaigns.

While each company's system may differ, it's all about giving developers -- marketers particularly -- tools to make sense of users' interactions with apps, and keep them coming back.

Facebook is no different. "Facebook doing this reinforces the need and value of having a thoughtful mobile engagement strategy for brands," said Brent Hieggelke, chief marketing officer at Urban Airship.


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