Developers of mobile apps need to be careful with the ability to send notifications to cellphones, he said.
"This device has permission to interrupt you," Urban Airship CEO Scott Kveton said, holding up a smartphone. "You'd better think hard about how you're going to do that, or you're going to get turned off."
Urban Airship Segments lets app providers go beyond the proverbial coupon that automatically pops up when a frequent customer happens to walk by a coffee shop, he said. For example, a mobile app for the New York Times could offer a New York nightlife guide to a user of the app who has traveled to New York from another city. Or a pharmacy could send a notification that a customer's prescription is available if that customer is near the drug store.
Urban Airship will also extend its targeted notification capability indoors through a partnership with Meridian, which is developing an "indoor GPS" system for locations such as museums and retail stores, Kveton said.
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