Users can also opt out of social advertising, Facebook said.
Advertising, the company seems to be saying, is par for the course on the Facebook site. "You connect to your friends and the things you care about, you see what your friends are doing and you like, comment, share and interact with all of this content," Egan said, adding, "it's social."
The FTC's review, meanwhile, was launched to determine whether Facebook's proposed changes violated an earlier law governing how users' data should be displayed to certain audiences.
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