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Facebook eases digital marketing woes with its PMD programme

Nurdianah Md Nur | July 25, 2014
Kiran Raghavan of Facebook talks about the benefits of the Preferred Marketing Developer programme and the company's plan to expand it.

Amongst the international PMDs seeking opportunities in APAC, the PMDs, FBX and MMPs that have invested in teams and market presence are: Adobe, Adroll, AdParlor, Adwayz, Alchemy Social, AppsFlyer, Brand Networks, Kenshoo, Nanigans and Salesforce.

In addition, while international PMDs are expanding operations to this region to meet rapidly growing demand for such marketing solutions and ensure client success, having a deeper in-market presence will give PMDs the local cultural context and the capability to provide local resources to marketers. Hence, we're looking to nurture the developer community in the APAC region to drive innovation and help brands develop innovative and effective marketing solutions. International PMDs are able to provide their clients marketing solutions on Facebook without being restricted by geographical location, but nurturing the local PMD ecosystem is also a priority for us as these local developers have an intimate understanding of local cultural context and nuances that will enable them to effectively build brand marketing solutions that will resonate with local audiences.

How does Facebook plan to grow the regional PMD ecosystem?
Part of our initiative to nurture the regional PMD ecosystem was the organisation of the first Asia Hackathon among 10 regional startups in October last year. Developers such as Innobirds from Korea and India's Tookitaki and Ingrapher were among the winners in the 24 hour Hackathon. We are also organising a similar event in Indonesia in August, and will continue nurturing local developers through proper support and investment over the next 1 to 2 years, with a special focus on Greater China, Australia and Southeast Asia.


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