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Pencil Banner Mobile app users deliver twice the revenues of website users

Derek du Preez | March 5, 2013
CEO Jason Goldberg says OS matters too - 95% of mobile sales are though Apple iOS.

He added: "We also aren't really looking at the Windows platform right now, we see so much success with iOS, that that's our focus." Finally, Goldberg said that because all the development on the mobile app is done in-house at Fab, development is carried out with an agile approach.

"We are constantly iterating, we do a release once a month. We are in a two or three week development cycle, then we ship it to Apple, which takes about a week for them to approve," he said.

"We do wish we could do updates even more frequently, but that's just the iOS platform. We ship code every single day on the web, but on iOS we are only able to do it once a month."


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