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Eyeing 'formidable IoT' market, Malaysia's ECS to distribute Orion VR devices

AvantiKumar | June 10, 2016
ECS ICT's Soong Jan Hsung said the agreement to distribute Orion VR googles is in tune with its smartphone agreements.

Soong Jan Hsung, ECS ICT Bhd’s Chief Executive Officer 

Photo - Soong Jan Hsung, Chief Executive Officer, ECS ICT Berhad


Malaysian ICT distributor ECS ICT has added to its Internet of Things (IoT) distribution portfolio with agreement to distribute Orion VR (virtual reality) goggles.

ECS ICT's chief executive officer Soong Jan Hsung said the agreement to distribute Orion VR goggles followed recent deals to handle drones and other wearable technologies with major brands such as Apple and Moto.

"From our perspective, bringing in the 'Orion' VR goggles is also complementary to our smartphone distribution segment, seeing that smartphones are an integral part of these goggles," said Soong, adding that the Orion VR device "uses a smartphone as its screen to immerse users into a digital simulation of an environment, allowing users to experience it as if present in that space."

He added that "the proliferation of VR applications available in the market, which are adapted for personal computers, and especially smartphones, showed the formidable potential of this technology."

"I believe we are only scratching the surface of this nascent VR space, and that this is a crucial step into the truly digital era," said Soong, adding that users can experience being inside a movie or a music video, being at a live concert or even travel. There were now hundreds of mobile applications supporting VR goggles ranging from news, sports, science and training, as well as gaming.

"Entertainment has taken the next leap and is no longer passive, because this generation of digital-savvy users crave the full experiential effect. ECS is leading this revolution in the Malaysian market, starting with homes," he said.

Commercial potential

Soong added that though VR goggles were being used widely for entertainment and educational purposes, the potential of VR was likely evolve to commercial uses in the near future. 

He said industries around the world such as real estate, fashion and automotive, have started using VR as a marketing tool. Real estate agents were, for instance, showing potential buyers the layout of houses virtually, allowing them to walk through the various rooms. In addition, car sellers were now able to offer customers with a virtual experience of driving their desired vehicle.

Soong cited IDC's April 2016 forecast that 9.6 million units of VR hardware are expected to be shipped globally this year, versus 0.4 million units in 2015. IDC also expected that by 2020 the number of global VR hardware shipments will increase to 64.8 million units, growing at a compounded annual growth rate of 183.8 percent.

"We are the first-in-market to enter the VR space, and are optimistic of our ability to replicate our past successes with new technologies. We are hopeful of introducing new brands within the VR technologies category in the future," he said.

The Orion VR goggles are now available at SenQ, Thunder Match, Harvey Norman, All IT Hypermarket, Kinsei Information Systems, IT One Superstore, IT world, [i] Store by C-zone, Brightstar Computer, and Connect stores nationwide.

ECS ICT Berhad (ECS), an MSC-status (Multimedia Supercorridor) company, and its group of subsidiaries started in 1985 with the establishment of ECS KU. The Group is a distribution hub for Information & Communications Technology (ICT) products in Malaysia via ECS Astar and ECS Pericomp.


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