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EXCLUSIVE: NewLease rebrands to Rhipe from December 1

Jennifer O'Brien | Nov. 10, 2014
Due to expansion and investment opportunities both nationally and around the globe, and the need to chart a future pathway with service providers, NewLease is rebranding the company to Rhipe, a move effective December 1, 2014.

And more importantly, O'Hanlon said the new direction and name change for the company has been well received by all staff and even long-time employees, including company co-founder Dawn Edmonds, who hatched the business with Doug Tutus, who sadly passed away in March.

"Dawn is very supportive of the fact that it is time to relaunch."

O'Hanlon said the time is now to honour the company heritage and embrace the future potential in the Cloud.

"What makes Rhipe quite a unique business is that it was truly born in the Cloud," he said. "The real story here is it is an investment relaunch, we're investing hard, we're growing aggressively — let's get serious with a global brand now. That's what it's all about."


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