But it's time to take a step back from all the noise. Just because there's a newer model smartphone, or a phone you're more interested in, that's not necessarily a good reason to run out and buy it. In fact, if you accept that you need a new phone every six months or every year, you fuel the fire and maybe even compel smartphone makers to build devices that will break down faster - or at least assume that you'll pay for another one if you "have" to. That's a slippery slope.
The bottom line is that most people don't really need a new phone when they think they do. They won't truly benefit from buying the latest and greatest smartphone, either. But they probably still will - and the time between that new smartphone and the next upgrade will continue to decrease.
Sign up for CIO Asia eNewsletters.