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Epson records strong growth in Malaysia

AvantiKumar | July 15, 2014
FY2013 results from April 2013 to March 2014 show 13% YoY growth as well as 40 percent growth in inkjet printer sales, said Epson’s Shimizu Tomoya.

Shimizu Tomoya, Country Manager, Epson Malaysia modified 

Photo - Shimizu Tomoya, Country Manager, Epson Malaysia

 

Epson Malaysia has recorded strong FY2013 results, which include13 percent year-on-year growth from April 2013 to March 2014, said the digital imaging and printing solutions firm.

Other achievements include a 40 percent growth in the sales of Epson inkjet printer, 10 percent growth in business systems like point-of-sale and passbook printers, 11 percent growth in commercial and industrial business, and 10 percent growth in projectors, said Epson Malaysia country manager Shimizu Tomoya.

"2013 was a strong year for Epson Malaysia in which we were able to achieve growth in all key markets we serve," he said. "Our success is built upon the innovative technologies that Epson has brought to market, and upon our focus on understanding the needs and expectations of our customers and then providing products and services that exceed these expectations."

He added that in 2013, the overall Malaysian market for inkjet printers shrank by 5.2 percent compared to 2012. However, the market for high yield printers increased by 50.6 percent over the same period. Epson Malaysia was able to increase its quantity share in this segment from 11 percent in 2012 to 13.6 percent in 2013 and increase its value share from 14 percent in 2012 to 18.9 percent in 2013.

Epson Malaysia general manager, sales and marketing, Danny Lee said the company's strong performance in the high yield printer market was due to the growing popularity of its L-Series refillable ink tank system printers. In addition to offering users the world's lowest cost per page for their printing, the Epson L-Series also allowed users to print wirelessly from mobile devices, tablets and computers through Epson Connect. In 2014, Epson has introduced the L1300 and L1800 printers that deliver ultra-affordable high quality A3 document printing to Malaysian users.

"Our new offerings within Epson's award winning line of L-Series printers make our products even better suited for office and business environments of all sizes," said Lee. "Not only does Epson offer the versatility of wirelessly printing from whatever device the user prefers, but we are also successfully addressing the issue of cost management that is a priority in any business."

 2014 plans

According to Futuresource Consulting, Epson has been the #1 brand of projectors in the world for the last 13 years. Futuresource Consulting further reported that in 2013 Epson became the #1 brand of projectors in Malaysia with 18.3 percent market share.

The company also saw strong demand for interactive projectors in both the government and education sectors in line with the growing adoption of e-learning throughout Malaysia, said Lee. 

Within the commercial and industrial printer market in Malaysia, Epson grew by 10 percent year-on-year in 2013. Epson commercial printers met the needs of Malaysian businesses for printers that were cost effective and reduced the total cost of ownership, that produced high quality and high colour accuracy, he said.

Lee said that going forward into 2014, Epson Malaysia will focus on delivering even better printers for the signage and display market; on introducing a scalable photo microlab to Malaysia that will allow instant photo prints at events and at printer kiosks; and on building upon the recent introduction of Epson SureColor F6070 and F2000 textile and garment printers to work with the Malaysian textile industry toward producing more high quality finished garments.

"2013 was a year in which Epson's technology leadership and keen customer focus was very well received across Malaysian markets. We will build on this success in 2014 where our priorities will be to expand inkjet printing into the business market, enable more smart classrooms using Epson interactive and touch-enabled projectors, and participate more in the textile and garment industry," he said.

 

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