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Epson Malaysia on quest to address fragmented print market

AvantiKumar | April 2, 2015
Epson Malaysia Country Manager Shimizu Tomoya shows the 'Power of Print' available from a full range of commercial and industrial printers under the Epson Digital Lab banner.

Nini Marini with her creations  printed with Epson 

Photo -Nini Marini with her creations printed with Epson's SureColor F-series textile printers.


In a bid to meet a fragmented print market, digital imaging and printing solutions firm Epson displayed a range of commercial and industrial printers - collectively branded as the Epson Digital Lab - in Kuala Lumpur recently.

Epson Malaysia country manager Shimizu Tomoya said the range of printers, which use the company's compact, energy saving and high precision Micro Piezo and PrecisionCore printhead technologies, will meet the most stringent levels of efficiency, versatility and capability for today's diverse professional imaging needs.

Multiple applications including indoor and outdoor signage, interior decoration, textile and garment printing, photography as well as CAD and technical drawing, are possible with the Epson Digital Lab portfolio of devices, said Tomoya.

"Epson aims to address the challenges of today's fragmented print market and the demand for customisation," he said. "This showcase demonstrates how our solutions can help partners and customers reduce operating costs by cutting down on processes, increase productivity and expand service offerings to generate new revenue streams."

The full range of Epson's Digital Lab commercial and industrial printer range includes the SureColor S-Series, SureColor B-Series, SureColor F-Series, SureColor T-Series and SureLab Series.

Tomoya said that the Epson SureColor S-Series was the world's first large format sign printers to use Epson's innovative PrecisionCore printhead technology and is designed to be 'the most versatile line of signage printers the industry has ever seen, these high-capacity solvent inkjet printers deliver on low cost, high speed and high print quality.'

Epson Photo Group 

Photo - Shimizu Tomoya, Country Manager, Epson Malaysia (centre); Danny Lee, General Manager, Sales & Marketing, Epson Malaysia (left) followed by fashion photographer Vincent Paul Yong; Dickson Lee, Senior Manager, Commercial & Industrial Department, Sales Division, Epson Malaysia (right) followed by artist/designer Nini Marini.


Power print

Tomoya said Epson's solvent-based inks not only dry faster and last longer (triple print durability of up to three years) but were more environmentally friendly.

Included Epson's Digital Lab line-up, was the Epson SureColor S-Series can print on a wide range of coated and uncoated substrates such as adhesive-based vinyl, canvas and clear film. This flexibility allowed for multiple applications from simple indoor signage to high-end displays, window graphic applications and vehicle wraps.

Also on display was the Epson SureColor T-Series, created to meet the print requirements of today's engineering, architecture and scientific professionals, said Tomoya.

"We've incorporated years of printing technology experience and scaled them to bring this extensive range of commercial and industrial printers to the Malaysian market," said Danny Lee, general manager, sales & marketing, Epson Malaysia. "We are excited to provide profitable printing solutions that meet the needs of our commercial customers. With the exceptionable reliability and industrial-level production quality, we hope to help enable creative industry talents to transform their ideas into any possibilities they can imagine."

To demonstrate the capabilities of its SC-F series printers, Epson worked with artist/designer Nini Marini to show some of her artwork as part of the Epson Digital Lab showcase.  Also on display were large reproductions of creations from fashion photographer Vincent Paul Yong, all of which were printed on Epson's range of commercial and industrial printers.

All Epson SureColor and SureLab printers on display at the Epson Digital Lab technology showcase are available through authorised Epson outlets and dealers.


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