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Epson Malaysia enters the fashion business

AvantiKumar | April 3, 2014
Models dress in garments made with fabric printed using the new Epson SureColor SC-F6070 printer, announces Epson Malaysia Country Manager Yasuhiro Kasai.

Epson launch modified 

Photo - Yasuhiro Kasai (fourth from right), Country Manager of Epson Malaysia and Danny Lee (fourth from left), General Manager, Sales & Marketing of Epson Malaysia with models dressed in garments made with fabric printed using the new Epson SureColor SC-F6070 Printer.

 

Digital imaging and printing solutions firm Epson Malaysia has entered the fashion and textile printing sector with the launch of two roll-fed dye sublimation fabric printers - the 44-inch SureColor SC-F6070 and the 64-inch SureColor SC-F7070, as well as the SureColor SC-F2000 series, its first direct-to-garment printers.

During the launch, which included students from the Petaling Jaya College of Art & Design (PJCAD), Epson Malaysia's country manager Yasuhiro Kasai said these new printing solutions are part of the company's worldwide strategy to "aggressively grow its commercial and industrial printer range that is powered by the company's proprietary MicroPiezo and PrecisionCore TFP head technology."

"The Epson SureColor F-Series printers are Epson's solution for relevant businesses and commercial users to keep up with the demanding environment of the fashion and textile industry, providing them solutions to produce high-quality prints at better efficiency without having to compromise on cost and quality," said Kasai.

"The new SureColor SC-F6070/7070 printers are not only the first dye sublimation models from Epson, but also the first in the market in which every component - from ink and print-head to printer chassis and bulk ink delivery system - is designed and manufactured by a single company," he said.

"The result is a high-performance dye-sublimation transfer printing technology designed for exceptional reliability and industrial-level production with high quality output up to 1,440 x 720 dpi on all leading transfer papers," said Kasai.

He added that the SureColor SC-F2000 is also designed and developed using Epson's proprietary technology, from its newly developed PrecisionCore print head to its UltraChrome DG ink, and even the pre-treatment liquid used in the process.

 Aggressive presence in new industries

"The launch of the Epson SureColor F-Series textile printers is part of Epson's strategy to leverage on our legacy in printing and know-how, as a way to aggressively extend our presence into new industries," said Epson Malaysia general manager, sales and marketing, Danny Lee.

"By bringing the these new products into the market, we believe we are opening up a new world of possibilities for the garment and textile printing industries, which can greatly benefit from the cost saving features, reliability  and high quality output," said Lee.

PJCAD's programme coordinator, Michelle Pong, said, "We are glad and honoured to collaborate with Epson on this project as it provided our students a platform to showcase their talent, creativity, as well as exposure to technologies and equipment akin to real life working environment in the fashion industry. We are marvelled at the level of details and colours the Epson SureColor F-Series printers are able to deliver on fabric, and we are truly excited about how this technology can bring impact to the fashion industry."

 

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