Specifically, 64 percent of millennial respondents (defined as adults ages 18 to 34) said they would be excited to try a wearable technology product introduced by an entertainment or media company. That compares to 42 percent of the general population.
More than 80 percent of consumers think an important benefit of wearable technology is its potential to make healthcare more convenient. Employers and health company executives expect wearables to provide insights through data collection, according to the report. However, consumers hesitate to share health data with anyone other than their personal physicians due to privacy concerns.
PwC suggests that consumers could welcome an "apps formulary," or a collection of apps vetted by medical teams and possibly available through a "virtual apps pharmacy," to help wade through the thousands of health apps and devices.
Consumers, particularly millennials, want wearable technology in the retail space to reward them for being faithful customers, according to the reports. One in two millennials said they would be strongly drawn to a wearable with "apps/features that reward those who frequently use it."
More details on PwC's "The Wearable Future" report are available on the company's website.
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