B2C marketing cloud provider, Emarsys, has raised US$33 million worth of equity investment from San Francisco-based Vector Capital.
According to the company, this funding will be used to support its international growth, including in Singapore, Malaysia and Indonesia; investment in product innovation; and expansion of its sales and marketing teams.
Following this announcement, Sameer Kazi, former EVP of Social.com - a Salesforce company - and former SVP and GM of EMEA of ExactTarget, will join Matt Blodgett and Alok Pandey from Vector Capital as new additions to the Emarsys Supervisory Board.
"The growth of digital consumption in Southeast Asia has driven the increasing penetration of ecommerce in countries such as in Singapore where e-commerce penetration is at 51% and in Malaysia at 47%. Singapore is seeing a rapid shift from brick-and-mortar retail to multichannel retail, and there is a big focus now on increasing customer engagement and the lifetime value of online customers," said Benjamin Glynn, Managing Director of Singapore at Emarsys.
"We are excited to support the expansion of Emarsys' unique and powerful marketing cloud, which the team has honed specifically for B2C marketers, over several years of development," added Matt Blodgett, Managing Director, Vector Capital. "We see huge global potential for B2C marketers with Emarsys' unique integration of usable analytics, personalisation, customer intelligence and marketing automation."
Founded in 2000 and headquartered in Vienna, Austria, Emarsys has more than 500 employees proudly serving more than 1,300 clients within 140 countries across 16 global offices. The company has been expanding rapidly across Southeast Asia, where it now serves more than 100 client companies.
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