According to Benjamin Glynn, Emarsys's Country Manager for Singapore, almost all Singaporeans (91 percent) are on Facebook. In addition to this, 49 percent of online shoppers demand a personalised experience.
Leveraging on this, cloud marketing software provider, Emarsys, announced that its new solution, Social Ads, will enable brands to target customers via highly personalised social media advertisements on Facebook.
"Social Ads provides a great opportunity for marketers to coordinate targeted and personalised experiences across channels. With a multi-channel approach, marketers can expect significantly higher engagement from the end consumer," said Glynn.
According to a media statement, the eMarketing Suite platform already offers some of the most flexible and sophisticated customer lifecycle segmentation and campaign management on the market.
With Social Ads, users can now take the target segments they use for email, mobile and web, and let Facebook build corresponding Custom Audiences from the contacts it finds. Display Ads created in the Suite CMS can then target those audiences as part of a comprehensive, multi-channel engagement strategy.
Contacts can be added to audiences in real-time and removed just as easily, ensuring that the Facebook Ads budget is spent exactly where it is most effective. The only data exchanged between Suite and Facebook are email addresses, ensuring full data integrity while creating a true one-on-one customer experience on the social network.
Marketers will also have the ability to build lookalike audiences of their most profitable customers, extending the reach of campaigns to target prospective audiences with similar interests.
"Facebook is already a great medium for customer acquisition, and now with Social Ads, it also becomes a highly effective advertising channel for retention marketing," said Ohad Hecht, COO at Emarsys. "With so many emails remaining unopened, marketers now have an additional weapon in their armoury to target unresponsive customers and decrease churn by producing highly personalised advertisements, delivered at exactly the right time."
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