Algorithms seem like perfectly pleasant things that are eager to help you find what you're looking for. But they lack that human touch. And the way Scribd sees it, a little dash of humanity is just the sort of thing you need when you're trying to figure out what book to read.
That's why the subscription ebook service is revamping its browsing and book discovery experience. The new feature, which debuts on Scribd's website Thursday and rolls out to the company's mobile offerings soon after, looks to emulate the experience of walking into a book store and getting recommendations on what to read from the frustrated liberal arts major working behind the counter.
"We felt that book discovery could be a lot better than what it is today," Jared Friedman, Scribd's co-founder and chief technology officer, told me as he showcased the site's new features. "The rise of subscription services gives us the opportunity to raise the state of the art for book discovery today."
How Scribd helps you find books
Instead of using Book Industry Standards and Communications codes to catalog its available books, Scribd has an in-house editorial team adding tags of its own that cover everything from the book's subject and style to where it's set and when it was written. The idea, Friedman says, is combine these editorial insights with algorithms to make recommendations that take a subscriber's reading history into account.
"We have 500,000 books in the Scribd library, so it's really important we organize that library well to connect the right reader with the right books," he added.
Among the things you can expect to see at Scribd are topical collections based on the tags assigned by Scribd's editorial team, top books and authors, and handpicked favorites by Scribd staff. That latter feature looks to mimic the process of shopping at a book store, right down to the notes from Scribd's editors as to why they recommend a particular book.
In my walkthrough of Scribd's new recommendation service, we took my love of biographies in general and my interest in Stephen Ambrose's biography of Dwight Eisenhower in particular along with the fact that I've just read a book about unusual maps to produce book recommendations. Scribd suggested I read The Journals of Lewis & Clark or How the States Got Their Shape to scratch my history itch. The Eisenhower connection led me to a staff-curated collection featuring 26 hand-picked books about assorted presidents.
Existing Scribd users who have a history of using the subscription reading service will obviously get more tailored recommendations right now than newbies to the service. Still, Friedman says, new Scribd users will be able to benefit from editorial recommendations as well as popular reads on the site. "The system definitely gets better the more you use it," Friedman said.
Sign up for CIO Asia eNewsletters.