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Early iPhone customers clamor for new colors, fingerprint sensor, better camera

Matt Hamblen | Sept. 23, 2013
One customer was set to buy two iPhone 5Cs (for each of her parents, in blue and pink) and an iPhone 5S for herself

"I'm excited to know what Tim Cook's doing next with Apple TV, not just the little box, but a real Apple TV," she said. "I saw an interview where Cook said they would be putting resources into the next TV."

By the way, Kelley left the AT&T store without her gray iPhone 5s, but paid for a gold-backed version that she'll pick up in two to three weeks. "I looked at the gray and decided I wanted the gold instead, and my second choice would have been white," she said. "I might get a case, but I'm going to see how much I handle it and whether I might drop it."

Obviously, Apple figured out something very basic: color matters.

 

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