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'Dual personality' could morph into Jekyll and Hyde for Samsung and BlackBerry

Matt Hamblen | May 2, 2013
BlackBerry and Samsung have separately launched security and management software with dual-personality features for their latest Z10 and Galaxy S4 smartphones, both designed to meet the demands of a growing BYOD marketplace.

The sync problem also caught the attention of independent analyst Jeff Kagan, who said he has continued to use an older BlackBerry Torch smartphone instead of a new Z10 because he can't sync up his desktop with Outlook Notes and MemoPad, which he has used for years.

"BlackBerry must hang on to existing customers and add more," Kagan said in an email. "Not offering this service to existing customers is a big warning sign to users."

When asked about the sync problem with Outlook, a spokeswoman said via email that an updated version of BlackBerry Link will "come out shortly to allow contact sync with Microsoft Outlook." She didn't elaborate. Some analysts suggested more details might be revealed at the BlackBerry Live conference in mid-May.

The delays at Samsung with Knox and possible adoption problems for BES 10 used with BlackBerry Balance, along with the sync problem with Outlook and BlackBerry 10 smartphones, could be temporary and short-lived, said Jack Gold, an analyst at J. Gold Associates.

"Some users will be understanding of delays and some won't," Gold said, referring to both companies. "It also makes a difference how the company addresses these things. If you ignore complaints, you risk losing control of the situation and having it get overblown in the blogosphere. If you handle the complaints honestly and tell users what to expect and when, you usually don't have long-term damage."

 

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