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Does mavericks burst open the door to BYOD for OS X?

Tom Kaneshige | Oct. 25, 2013
By offering a free Mac OS X upgrade that's (quietly) enterprise-friendly, Apple may have found a way to appeal to both the consumer and business sides of Mac users' persona. And once they have a chance to test it, it may even make CIOs happy.

"From a BYOD angle, Mavericks addresses a lot of enterprise concerns with automatic MDM enrollment or organization-owned devices and more advanced password policies," adds CEO Tom Kemp at Centrify, a provider of unified identity services.

Enterprise-class features aside, Apple knows consumers have the final say. Will free Mavericks running on flashy new MacBook Pros spur more employees to spend their hard-earned cash - a 13-inch MacBook Pro starts at $1,299 - and join the BYOD crowd?

Yes and no, says David Johnson, principal analyst at Forrester.

There are a lot of attractive features for BYODers but no game-changers, he says. Power-saving features such as App Nap will mean road warriors won't have to pull out the power cord and recharge as often. Mavericks retools Finder to make iCloud more pervasive, so BYODers are more likely to use it for file storage rather than Dropbox. The capability to use HDTV as a second display with Airplay will also come in handy in the conference room.

"Mavericks will continue to help Macs gain mind and wallet share from IT BYOD business consumers, but won't spur a sea change," Johnson says.


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