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Distribution Central's on a roll heading into 2015

Allan Swann | Feb. 3, 2015
Founder Scott Frew says the business is finally now in the black

"It requires a complete change in attitude. You may be a million dollars a year business, but now you're down to $50,000 per month to do the same job. So you really cant afford to lose a cent of that.

"That's where Cloud providers like, Netsuite and are all renting these enterprise class systems to run their businesses. That's where the pay off is."

As Distribution Central chairman (and founder) as well, Frew claims that the software boosted renewal rates from around 40-50 per cent to 80-90 per cent.

"It means we are now basically getting 50 per cent of our revenues covered before we even begin the year. That's what I built it to do, to automate this whole install base management piece.

"We're trying to get the resellers to get their heads around -- ignoring Cloud for the moment -- just the normal transactional stuff, keeping their customers up to date, and under maintenance and that sort of stuff." will also a key component of Distribution Central's Cloud offering which is due to launch in the next month or so.

Frew wants to step up's reporting in 2015, focusing on producing more relevant stats and data for its customers to increase their cost efficiencies.

"Next month we'll start pushing some business intelligence out from the DC version of the engine to the resellers to try and get them to engage properly and start thinking about their business."

This will involve a lot more Big Data analytics within the system, to help produce relevant reports for customers -- such as which states are most successful.

"We want to look at what customers want, rather than them guessing and having to ask us for specific information."

IBM's Watson is the model Frew says would be ideal, but he considers it unaffordable for most small scale businesses.

"IBM's Watson system is something I'd kill to get into, but its so expensive I'm not even going to ring them. What you've got to do is look at all the unstructured data out there in the world and infer things from it.

"The static reports we're already producing are pretty good, but now we're now pushing out a state based asset index to the guys, to show if they're doing better or worse in a particular state with their install base. Business intelligence is what we're really focused on this year."


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