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'Disrupt digital businesses before you get disrupted!'

Divina Paredes | April 10, 2015
Fostering a culture of digital DNA is important in order to succeed in the digital age, but who should lead this task? Ray Wang of Silicon Valley-based Constellation Research answers this question for enterprises building new businesses with disruptive technology.

But whatever the factors organisations need to consider as they build their digital DNAs, Wang says they should ask these questions: "Who is disrupting your business today, and how might non-traditional competitors disrupt your market?"

The goal, he states, is this: "Disrupt digital businesses before you get disrupted!"


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