What's not clear, however, is what shoppers will be willing to pay, or what ads will tempt people to click or set foot in a physical store. In years past, phone cases, printers, and other peripherals were the doorbusters. Now, the actual electronic goods themselves are heading toward impulse-buy price points. And yes, that even includes phones: Wal-Mart is offering its own crazy iPhone deals.
While the PC historically has been the center of the computing universe, that's changed. You can make the argument that the phone is at the center of our digital lives now. And the deals that retailers are offering this Black Friday underline that fact.
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