Photo - (From left) Praveen Rajan, Head of Products - Internet & Services of DiGi Telecommunications; and Albern Murty, Chief Marketing Officer of DiGi Telecommunications.
DiGi Telecommunications (DiGi) has introduced its 4G LTE service, available to those who subscribe to specific broadband and tablet plans, in selected high traffic locations in the Klang Valley, said the telco.
DiGi chief marketing officer Albern Murty said the move to introduce 4G LTE (long term evolution) was "a singular milestone in DiGi's journey to deliver Internet for All," which was introduced three years ago with the introduction of 3G services.
Murty said the company's 3G population coverage has now reached 68 percent with 6.1 million mobile Internet and broadband customers as of the first quarter of 2013 and should reach the 75 percent mark by the end of the year.
The network modernisation exercise, which involves swapping over 5,500 sites to enable significant quality and capacity improvements, is expected to be completed by the end of the third quarter, he said.
"We are on track to achieve our ambition to deliver Internet For All Malaysians," said Murty. "We have huge ambitions on how we will address this significant opportunity that 4G LTE has to offer. It will be a key driver in growing our data business.
Staged introduction of 4G LTE
"As part of the Telenor Group, DiGi has an added advantage in the market as we can leverage on the Group's global experience in mature markets on the deployment of 4G LTE," he said. "Telenor has a proven track record in deploying 4G LTE with six markets, including DiGi, already operating on the next generation network.
"To us, creating the right experience for our customers is critical, and to accomplish this, we are enabling 4G LTE services in stages," said Murty. "This friendly approach is similar to when we first introduced 3G services more than three years ago at limited locations before expanding to more market centres."
"As such, in the first stage of implementation, we are rolling out 4G LTE services with a controlled footprint in the Klang Valley at selected high traffic areas, which are known as DiGi 4G LTE Zones. Customers can stream HD videos without buffering; share more in less time via Facebook, Twitter or Instagram; and listen to uninterrupted music streaming."
He said DiGi will offer service plans on tablets and broadband. "New and existing customers who subscribe to DiGi Broadband and Tablet Plans with 6GB Internet quota and above will be upgraded automatically to 4G LTE service as long as they change their SIM cards to DiGinet+ SIMs at selected DiGi Stores. Customers with broadband plans below 6GB Internet quota can choose to enjoy the fourth generation service on demand when they are in the DiGi 4G LTE Zones. They can activate the service by visiting DiGi MyInternet and choose from two hassle-free, bite-size plans from as low as RM30 [US$9.41] per month."
The DiGi 4G LTE zones in the Klang Valley are Plaza Low Yat, 1 Utama Shopping Centre, Kota Damansara, Subang Indah Villa, Sunway Mentari, Bukit Bintang, KDU neighbourhood and Cheras Pandan Indah.
Plans are underway to increase the 4G LTE coverage in these zones, and subsequently, to other market centres in Malaysia. In the next implementation stage, DiGi will be offering 4G LTE on small screens with a suite of LTE-ready devices.
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