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DiGi, Asia Web Direct launch new Malaysia online travel portal

AvantiKumar | Nov. 6, 2013 is also another way to reward loyal customers, says Malaysian telco DiGi's Francis Chang.

Lead DiGi photo modified

Photo -  (From left)  Francis Chang, Head of Customer Management Marketing, DiGi ; Justin Chead, Head of Loyalty Rewards & Partnership CRM & Analytics, DiGi; Daniel Finch, Deputy Executive General Manager, Asia, Wotif Group; and Andrew Fairbairn, Group Product Director, Wotif Group.


DiGi has collaborated with online travel firm Asia Web Direct to launch a new online travel portal, which is also another way to reward loyal DiGi customers, said the Malaysian telco.

DiGi head of customer management Francis Chang said the portal Travelar also offers a comprehensive database of hotels for all segments of travellers as well as best travel deal alerts to registrants.

" reaches out to an increasing number of netizens who shop online with a choice of the best travel and hotel inventory," said Chang. "This initiative builds on our ambition to enable access to mobile Internet services and extend the convenience and potential of the Internet to ensure customers enjoy the best usage experience."

While is open to everyone, there will be distinctive deals tailored and reserved just for DiGi customers on a regular basis, he said.

"We continue to explore relevant rewards for our customers and is one of such avenues," added Chang. "Our broader aspiration is for the portal to be a one-stop travel solution to a growing online community. As we further shape the features and functionalities of the portal and bring on board relevant merchants, visitors can expect even more new services and innovation on top of ongoing promotions, and special deals in the coming months."

DiGi photo 2 modified 

Photo - (From left)  Ian Shoon, Partnership Director, Asia Wotif Group;  Jocelyn Yee, Business Development Executive, Malaysia, Wotif Group;  Lester Lim, Celebrity Fitness' Marketing PR & Event Executive; and Kevin Chong, Radio announcer at Traxx FM.

Malaysian travellers online

"Over the past 12 months, we've seen massive growth in the number of Malaysian consumers browsing and booking their holidays or short breaks on their mobile phones," said Asia Web Direct (operated by Wotif Group) executive general manager, Daniel Finch. " is a mobile-friendly site with some of the best local and global hotel deals online, with real-time booking and confirmation, all from the website, or your mobile phone."

Finch said: "The new portal's features include user-friendly search and browse function with easy comparison and analysis of search results, besides a Search and Display system that can be personalised. It offers 24-hour multilingual customer service assistance and nine language options for online navigation." 

In conjunction with the launch, will be bringing exclusive monthly deals of up to 80 percent discount on international hotel reservations, he said.


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