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Dicker delivers on distribution

Mike Gee | June 6, 2013
Dicker Data CEO, David Dicker, isn't a man to mince words. He stands by the validity and profitability of a well run volume distributor model.

Recent figures also indicate a maximum of three per cent growth in the gross domestic product (GDP). Where does that leave businesses?

"The more niche you make your product, the smaller it is, the better the chance of getting outstanding growth," Dicker said.

"The national growth rate is usually from 2-5 per cent. If you are in a large industry it is hard to get growth above those figures.

"IT as an industry has above board figures with high single digit growth -- and that's good compared with the GDP of nations.

"Ingram Micro and Dicker Data sell a lot of stuff."

So forget the talk of negativity, Dicker has "some new stuff coming down the pipe" that he can't talk about at the moment. In fact, one of the unmentionables is the subject of a meeting he's about to attend as soon as the interview ends.

"We're always looking for new stuff, we're always talking to people, we're always looking at new opportunities, but a lot of these things don't make it to the final deal," he said.

In conclusion, here's his advice to fellow distributors: "When you are in a high volume arena efficiency is the most important thing and you've also got to meet the competition from the other guy."


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