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Despite vow to keep site clean, Google tests search banner ads

Sharon Gaudin | Oct. 25, 2013
Google confirms test of banner ads on search results pages in the U.S. YouTube generation may like the visual changes

"They are matching the banners with the content, and one could argue that this YouTube generation we're living in is a much more visual world," said Kerravala. "Maybe some hard core people who like the 'no banner' policy will be upset, but I think in general, if the content matches the search query, then I would think it's informative to the audience."

Nonetheless. if a big chunk of Google users do react negatively to the banner ad test, it would likely go away.

 

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