"They are matching the banners with the content, and one could argue that this YouTube generation we're living in is a much more visual world," said Kerravala. "Maybe some hard core people who like the 'no banner' policy will be upset, but I think in general, if the content matches the search query, then I would think it's informative to the audience."
Nonetheless. if a big chunk of Google users do react negatively to the banner ad test, it would likely go away.
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