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Despite its design, One M9 unlikely to be HTC's knight in shining armor

Mikael Ricknäs | March 25, 2015
The One M9 may be a knockout, but it's not likely to save HTC. The device looks similar to its predecessor at a time when competitors have multiplied and stepped up their game, making it even harder for the struggling company to make a mark in the high-end segment.

Wood is bit more upbeat in his assessment of HTC's expansion: "Partnering with Under Armour on the Grip fitness band and with Valve on the Vive virtual reality headset are smart moves," he said.

Strategy Analytics thinks the best option for HTC is to merge with a company like Xiaomi or Huawei Technologies — both Chinese companies. The rationale for such a deal would be the same as the strategy behind Lenovo's acquisition of Motorola Mobility from Google: to combine forces for a bigger footprint in global markets. However, mergers and acquisitions are always risky, and a smartphone market without HTC would be a little less exciting.

 

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