Huawei has been able to stay competitive with high unit shipments because of its Honor series.
Price points in local tablet sector
He said that the penetration rate of tablets continued to increase, though not as fast as that of smartphones possibly due to the comparatively higher price points when compared to smartphones.
Ooi said Samsung remained as the market leader despite a decline of shipments compared with 2014 2H. The Galaxy Tab 3 Lite 7.0 remains its best-selling model.
Lenovo partnered with a local operator for the entire 2015 H1 and tied its affordable low-end tablet, the Tab 2 A7-30, with a prepaid plan.
Meanwhile, Apple continued strong in the high-end tablet segment and was still able to capture significant market share despite declining growth.
Asus' market share was driven by its affordable 7in. tablet, the Fonepad 7, which had a price point suitable for the local market that was looking for affordable Android tablets. Also, Acer partnered with a local operator in 2015Q1 and tied its low-end tablet, the Iconia Tab A1-713, with a prepaid plan.
However, the impact from the overall economy will certainly be felt by both vendors and end users in 2015 Q3, said Ooi.
"IDC foresees that there is a high likelihood for an increase in the price of most devices in the open market mainly due to the weak ringgit," he said. "This could potentially trigger a possible delay for end users to upgrade or renew their existing devices. However, IDC still expects overall shipments of smartphones and tablets in 2015 to surpass those in prior years."
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