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Dell targets younger audience with 360-degree laptops and thin, light All-in-One PCs

Michael Brown | June 3, 2014
Dell needs an image makeover, according to Jonathan Guttell, Director of Global Consumer Messaging at the now privately held PC manufacturer. "Seventy percent of family computer-buying decisions are driven by high-school and college kids. And their perception is that Dell makes the products that they use in school or that their parents use at work," he said. "We're not fun." The new hybrids, all-in-ones, and tablets Dell announced on Monday at Computex in Taipei kick off the company's efforts get the kids excited about its brand.

The 18.4-inch, WVA (wide-viewing angle) touchscreen delivers resolution of 1920x1080 pixels. Dual-band 802.11ac Wi-Fi will come standard, as will a wireless mouse and keyboard. The portable will weigh just under five pounds with an SSD, and just over five pounds with a mechanical drive. Dell said consumers can expect to get a little more than six hours of use when away from an electrical outlet.

New tablets

Guttell told me Dell won't be refreshing its Windows tablet line until the fall, but he did have two new Android tablets to show: The Venue 7 (7-inch, 1280x800, IPS touchscreen) and the Venue 8 (8-inch, 1920x1200, IPS touchscreen). I expect our colleagues at Greenbot will cover these devices in more detail, but these tablets will be powered by Intel's dual-core Merrifield-class processors: The Venue 7 will be based on the Atom Z3460 and the Venue 8 will run on an Atom Z3480. Both tablets will run Android 4.4 (Kit Kat) and be equipped with 1GB of eMMC memory and 16GB low-power DDR3 memory. The Venue 7 will be priced at $160 and the Venue 8 at $200 when they go on sale July 1.


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