Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Deezer tie-up will revolutionise music, Lazada Malaysia says

AvantiKumar | Feb. 10, 2014
Live streaming music Deezer added to online shopping mall, said Lazada Malaysia CEO Igor Pezzilli

Lazada Malaysia CEO modified

Photo - Igor Pezzilli, CEO, Lazada Malaysia


Online shopping mall Lazada Malaysia said the new partnership with global music streaming service Deezer will enhance customer experience when shopping for audio-related items.

Lazada Malaysia chief executive officer, Igor Pezzilli, said the music streaming service, which serves more than 12 million fans worldwide, will supplement a two-week sale up to 16 February 2014 of audio products from companies such as Bose, Jawbone, Samsung, and Sony.

Any customers purchasing audio-related items will have a two-month complimentary access to a Deezer premium+ account, said Pezzilli. This will allow unlimited access to a catalogue of 30 million tracks on multiple devices as well as exclusive advertisement-free content.

"Our Premium+ service will allow Lazada consumers to connect with other music lovers around the world, discover new music and listen to their favourite tracks both online and offline," said Deezer's head of label relations for Asia & Oceania, .Dona Inthaxoum. "We are fully committed to providing Malaysians easy access to over 30 million tracks whenever and wherever they are, in every occasion, and the partnership with Lazada supports that."

"The partnership is important for Lazada as it marks our foray into the music industry," said Lazada Malaysia's Pezzilli. "In addition, according to the Connected Intelligence Smartphone Usage Report, the percentage of smartphone owners that use an app to stream music increased from 41 percent in Q4 of 2012 to 52 percent in Q4 of 2013 making it the fourth most popular media-related activity after social networking."

"We have long recognized the power of music to connect people from around the world and are thrilled with our partnership with such an innovative music platform. We look forward to a successful partnership with Deezer and hope our consumers feel the same." he said.

The promotion is available at Lazada Malaysia's website as well as via Apple and Android apps.


Sign up for CIO Asia eNewsletters.