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Culture of innovation starts with IT

Mary Brandel | Dec. 20, 2013
The CIO of Altria, a consumer packaged goods company, says innovation requires a new mind-set in the IT department.

Overall, this holistic approach has been well received. As the company introduces new products and shifts into new markets, it's energizing to see how IS is supporting innovation across the company. We're nowhere close to being finished, but we're pleased with the response.


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