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Crowdsourcing moving beyond the fringe

Bob Brown | June 17, 2014
Depending up on how you look at it, crowdsourcing is all the rage these days -- think Wikipedia, X Prize and Kickstarter -- or at the other extreme, greatly underused.

Yegii CEO Trond Undheim discusses his new "insight network"

"We are focused on building partnerships with other expert networks and associations that have access to smart people with spare capacity, wherever they are," Undheim says.

One reason organizations can benefit from crowdsourcing, Undheim says, is because of the "ephemeral nature of expertise in today's society." In other words, people within your organization might think of themselves as experts in this or that, but when they really think about it, they might realize their level of expertise has faded. Yegii will strive to narrow down the best sources of information for those looking to come up to speed on a subject over a weekend, whereas hunting for that information across a vast search engine would not be nearly as efficient.

A lot of this crowdsourcing talk hits home for me. At Network World, much of what we do to produce content is crowdsource among experts willing to share their expertise with us in the name of helping peers, resume building or for other reasons. In fact, I recall one time attempting to crowdsource a story about Q&A website Quora via the site itself. And our company has just launched the IDG Contributor Network, a new collection of blogs written by you and your peers about the latest technology, business opportunities and challenges. So if indeed crowdsourcing is about to take off, there's no shortage of opportunities to give I a shot.


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