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Cook admits Apple blew the call on the iPhone 5C

Gregg Keizer | Jan. 28, 2014
Apple sold a record 51 million iPhones in the fourth quarter of 2013, but acknowledged it underestimated the appeal of the flagship iPhone 5S, making some analysts question the company's two-model strategy.

Cook, as is his policy, declined to discuss future products or pricing, but left open the door to changes. "We obviously always look at our results, and conclude what to change moving forward. And if we decide it's in our best interest to make a change, then we'll make one," he said.

Any problems selling the iPhone 5C, however, were masked by what Gottheil called a "solid, if currently not a terribly-fast-growing company that generates enormous profits."

Milanesi agreed, but took it one step further. "At the end of the day, you have a company that has grown the three main business — smartphones, tablets and personal computers — when others have not been able to do this," she said. "It's the only company that goes across all three [markets] and shows growth year on year."


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