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Consumer electronics demand increases in Southeast Asia

Anuradha Shukla | March 20, 2014
Findings from TMT Predictions 2014 report by Deloitte.

Demand for consumer electronics devices such as PCs, smartphones, and video in Indonesia is set to increase 39% to more than US$ 15 billion in 2017, according to Technology, Media & Telecommunications Predictions 2014 report by Deloitte.

Smart TV market penetration in Asia Pacific is predicted to grow from 6% of households in 2013 to 16% in 2016. Samsung and LG are dominating this market in the Asia Pacific region.

However, Smart TV market penetration in Southeast Asia is not so fast as consumers in Southeast Asia are slow in adopting new technology such as 3D and LED as compared to consumers in China and more developed nations in Asia Pacific.

Pay TV penetration levels in mature Southeast Asian markets are more than 60% of all households. Emerging Southeast Asian economies are set to experience strong Pay TV revenue growth till 2018.

Deloitte predicts there will be 100 million eVisits globally and Southeast Asia is also willing to adopt this concept. In Singapore, popularity of this concept will increase as the government wants to reduce medical costs and make healthcare more affordable.   

Singapore to plateau earlier    

Consumer market in Singapore is forecasted to plateau earlier than the emerging markets as the nation already displays a very high consumer electronic penetration rate.

The average Singaporean has 6.8 devices higher than the average for most mature markets in the West and the replacement cycles for handsets are increasing in length.

Tablets penetration rates in Southeast Asia are relatively high with 80% of Singaporeans and 80% of affluent Indonesians having access to either a medium or large tablet.

Use of SMS has gone down in the region due to popularity of messaging apps such as KakaoTalk and WhatsApp.

Phablets will continue to grow in popularity in Southeast Asia and multiple Asia based manufacturers like Huawei and Samsung are launching new phablets to tap this lucrative market.    

 

 

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