Last year, Madefire's product seemed like an interesting twist that was going to have a tough road against the entrenched Comixology. This year it seems a lot more interesting. I noticed many more references to Madefire this year at Comic-Con when compared to last year, and enthusiasm for Comixology seems muted now that it's part of the Amazon juggernaut.
On one level that's understandable, though on another level it's unfortunate. Amazon's purchase of Comixology is in many ways its endorsement of the medium as an important one. But given Amazon's history of playing hardball with book publishers, it's also possible that the comic publishers are a bit worried that Amazon has them in their sights.
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