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Comcast makes its pitch to cord cutters with platform update, 4K video

Evan Dashevsky | June 12, 2013
In its latest salvo against TV viewers abandoning their cable subscriptions, Comcast unveiled two technologies at the annual National Cable and Telecommunication Association convention in Washington, D.C., aimed at keeping more eyeballs glued to its screens. The cable giant thinks it can keep would-be cord cutters happy with an improved video platform, faster download speeds, and the promise of 4K video.

"Comcast has one of the fastest networks in the world with tremendous flexibility, the greatest capacity, and the best economics to deliver America's high-speed future to millions," Roberts said. "These demonstrations reinforce the capability of our existing network while showing we are ready today to take consumers wherever the future of broadband speed and video technology may go."

Roberts downloaded the 4K Ultra HD over the company's existing fiber/HFC network. Noting that the technology "is in the early stages," Roberts didn't offer a timeline on when 4K broadcasts could begin, but stated that the company "is ready to deliver what could be the next-generation of video as the content and devices are developed and become more readily available for use in consumers' homes."


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