Singapore Post Limited (Singpost) yesterday launched POPStation (Pick Own Parcel Station) that will allow customers to collect their parcels at any time.
This move takes advantage of the growing e-commerce trend in Singapore. According to the company's statement, the e-commerce industry has seen an estimated market value of S$1.6 billion (US$1.3 billion) in 2011, which has resulted in increased parcel volumes, and is expected to be worth S$4.4 billion (US$3.6 billion) by 2014.
It can be quite a hassle for customers to either physically wait at home for their parcel delivery or head to the post office to collect their parcels. Understanding this, POPStation allows customers to collect their parcels at their own convenience from automated lockers at no cost.
Collection is also made easy. When a parcel is ready for collection, customers will receive an SMS or email with a QR code or a pin number. Within three days, they can head to the POPStation location and scan the code or key in the pin number to unlock the locker and retrieve their parcel.
During a month-long trial prior to the pilot launch, 60 percent of the 500 users collected their parcels after office hours while 30 percent of them do so over the weekends. Singpost also found that all of them retrieved their parcels within three days.
The POPStation caters to two groups of customers: vPOST customers who have selected POPStation as their delivery choice, and customers living in the vicinity of POPStation who were not at home to receive their parcels.
POPStation is currently in its pilot phase, which will lasts for three to four months.
POPStations are currently available at five locations: Bishan Community Club, NUS Stephen Riady Centre, Sengkang Community Club, Tanglin Post Office and at the Singapore Post Centre building. Each POPStation has about 115 lockers in various sizes.
"If customers respond well to the POPStation pilot, we plan to roll out up to 100 POPStations islandwide. We are looking at the possibility of placing the lockers at more locations, such as residential and office areas, around MRT stations, bus interchanges and shopping malls that are accessible 24x7 to the public. There are also plans to eventually allow users to post parcels via the POPStation," said Dr Wolfgang Baier, group CEO of SingPost.
After the pilot phase, POPStation will be available to all e-commerce businesses, be it blogshops or large e-commerce business, as long as they connect to the POPStation system.
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