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CMOs: Digitally transform your businesses or risk being left on the margins

Zafar Anjum | July 14, 2014
67% percent of APAC senior marketing executives expect digital technologies to drive a transformation of corporate marketing over the next five years, Accenture survey finds

The report said that senior marketing executives should focus more on leading and transforming the marketing role - as digital transforms the enterprise - by creating multi-channel, personalised experiences for each customer across the brand incrementally, continuously reviewing the data and shifting tactics and technologies as needed.

The 2014 CMO Insights survey is the fourth in a series of studies sponsored by Accenture and aimed at understanding the opinions, challenges and points of views of senior marketing executives from around the world.  The results are based on online surveys across 11 countries and 12 industries with 581 senior executives in marketing surveyed.  

 

 

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