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Cloze prioritizes email by strength of relationship

Liane Cassavoy | Aug. 20, 2013
Cloze takes aim at email overload by organizing your correspondence by your relationships. This app for browsers and iOS offers some interesting insights into the people you interact with, but it's far from perfect.

It also shows you recent messages and related people, all of which would be very helpful to a businessperson looking to cultivate a relationship. But it can't measure the quality of your offline relationship, so if you're frequently texting, talking on the phone, or seeing each other in person, your relationship is likely much stronger than Cloze realizes.

Its mobile companion was far more useful for keeping up with my messages, though. Browsing your email on the small screen of an iPhone or with the less-than-perfect email client installed on the iPad can be frustrating, so I liked using Cloze's mobile app instead of default clients on my iOS devices.

Overall, I didn't find Cloze a true tool for eliminating email overload, especially when using the Web app. On iOS, Cloze made it easier to find messages and other correspondence from the folks I wanted to hear from, and offered plenty of options for browsing my messages. But on my desktop, I'll stick to my regular old email client for navigating my inbox, and will turn to Cloze only when I'm ready to take a look at where some of my key relationships stand.


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