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CiscoLive: Creating trust in a brand via cybersecurity

Allan Swann | March 20, 2015
When a hack does more than financial damage, how do you regain trust in your brand?

The key opportunity is that the amount of connectivity a nation has, directly correlates with their GDP growth, Stewart says. So as a world of internet of things evolves, the more attention we need to give to security to ensure it remains a viable enterprise.

In terms of the sophistication of the Australian private sector when it comes to cybersecurity, Bailey says that the banks and telcos are near the top in the world, but that "it falls away quickly after that" with energy companies, critical infrastructure and lower down assets not as secure as they should be.


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