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Cisco VP Ken Boal outlines 'massive revolution' in company strategy

Brian Karlovsky | March 24, 2014
Networking giant Cisco is undergoing a "massive revolution" as it moves to an outcome-based consumption model with the rise of software-defined networking, Internet-of-Everything and the application-centric data centre.

"The datacenter and Cloud market is going to go gangbusters for us. We have high 30 per cent market share in blade and we expect further growth in enterprise network," he said.

"We expect to see further growth in enterprise network because we have a capacity upgrade that's going to drive a significant multi-billion dollar refresh taking our customers into a converged infrastructure.

However the shift to an outcomes-based consumption model will make channel partners more important than ever, according to Boal.

"In this new space our partners are just as much our customers in Cloud," he said.

"They are the buyer and supplier of the service. They wrap their value around it and they take that to market.

"For us the partner model is more important than it ever has been. They are our primary route to market.

"It's just as important that we understand their propositions, the value-add to our raw platforms.

"The partner relationships are at an all-time high, but some partners are adapting faster than others and not everyone is going to make it."

 

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