The report likewise tackles the role of chief digital officer in the organisation. Gartner says only around 11 percent of businesses in the APJ have a CDO, but expects it to become more common in next five years.
The scope of the role is also expected to grow. Globally, 42 per cent of CDOs are focused on digital marketing, but this number is falling as more CDOs become true advisors on digital business strategy to the CEO and board of directors, and so they move into the arena of business strategy, says Gartner.
If the organisation does not have a CDO, should the CIO take on the role? Rowsell-Jones, Lee and Price write this is possible but cite the challenges of holding this dual role.
"In general, the CDO is more of an extension of the chief strategy officer than the CIO, since it is a strategy role informed by the digital context. Board-level strategy, communication and influencing skills are key."
As of last year, they note, 35 per cent of CDOs came primarily from a business strategy or marketing background; and 19 per cent have an IT background. The rest have mixed or other backgrounds.
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