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Chinese smartphone vendors meld tech savvy with low prices to win home market

Michael Kan | Aug. 13, 2014
Both Lenovo and Xiaomi are outselling Samsung in the Chinese smartphone market.

In the past, Samsung has been quick to localize its phones for the Chinese market. For instance, it was the first foreign brand in China to launch a phone with slots for two SIM cards, according to Fok.

But even if Samsung reclaimed the number one spot, the company's Chinese rivals would not be far behind, she said. "For Samsung to come back to the leading position, it won't just be about the product, but changing the perception on why Chinese users need to buy a foreign phone," Fok added.

 

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